Amy McIlwain

Global Industry Principal, Hootsuite
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Amy McIlwain

Amy McIlwain is Global Industry Principal at Hootsuite, the world’s largest social relationship management company, with over 13 million users worldwide. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world.

With over 15 years experience in digital marketing and as founder of Financial Social Media, Amy’s presentations draw on her immense experience helping Fortune 500 banks, financial and insurance companies, operationalize social media to drive revenue, decrease expenses, and manage risk.

In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller on Amazon.

Stories by Amy McIlwain

Social Media for the Small Business

By Amy McIlwain | August 8, 2017

We live in the era of social media. It pervades our lives, shaping it in ways we hardly recognize. Small business owners may hear “they need to be on social media,” but they often don’t know where to start or what to do. Here are five simple steps to getting started with social media.