Cassandra Vidal

Drexel student
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Cassandra Vidal

Cassandra Vidal is a senior marketing and organizational management student at Drexel University. She has experience with market research and rebranded a marketing program for Cisco Systems Inc. Vidal will continue to work in marketing for Cisco Systems Inc. starting this summer.

Stories by Cassandra Vidal

Hitting the Trifecta: Drexel Students Study How to Reinvent Life Insurance for Millennials

By Cassandra Vidal | May 16, 2017

I am a student at Drexel University. Our class paired up with Penn Mutual to address three business challenges the company was facing. My team was assigned the first challenge: The Language of Life Insurance, changing the way people talk about life insurance, with a focus on reaching millennials and Generation Z.