Jeffrey Fleischman

Senior Vice President, Chief Marketing and Digital Officer
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Jeffrey Fleischman

Jeffrey Fleischman is Penn Mutual’s Senior Vice President, Chief Marketing and Digital Officer. As an executive leader, he is responsible for overseeing Penn Mutual’s corporate branding, marketing programs, market research, conferences and recognition, corporate communications and interactive marketing.

In this role, Jeff is helping to transform Penn Mutual’s digital presence, including websites and social media platforms in order to expand our brand presence, grow our business and improve our advisor and client experiences.

Prior to joining Penn Mutual, Jeff held senior leadership positions with American Express, Monster, Citi and TIAA-CREFF where he established a strong record of leadership and execution on growth strategies that have resulted in measurable bottom-line results.

Jeff earned a B.S. degree in Finance from Syracuse University, and his M.B.A from Hofstra University. He and his family reside in Morganville, New Jersey.

Stories by Jeffrey Fleischman

Putting the Power of Storytelling Behind the Power of Life Insurance

By Jeffrey Fleischman | March 21, 2017

The life insurance industry has not done a very good job at telling its story effectively. Although people recognize the importance of having life insurance, few fully understand what it can do for them, or even how much they need. One way to close this gap is to use storytelling through the experience of advisers and clients.

We Must Explain Life Insurance in Simpler Terms

By Jeffrey Fleischman | October 11, 2016

40 percent of individual Americans do not own life insurance. And, it’s no wonder – people really don’t understand what life insurance is and what it can do for them. As an industry, our products can be complicated, and the language we use doesn’t help.

The Inevitability of Wearables

By Jeffrey Fleischman | July 6, 2016

Wearable technology – like FitBit or Jawbone – are all the rage right now. I will make a prediction: Wearables are not a fad, and over time they will become as ubiquitous and maybe as necessary as the mobile phone is today.

The Penn Mutual Collegiate Rugby Championship Breaks Records

By Jeffrey Fleischman | June 14, 2016

I hope you were as excited as I was by the play at this year’s Penn Mutual Collegiate Rugby Championship! It was the biggest tournament yet with 88 teams participating.

Reinventing Life Insurance: Drexel Students Team with Penn Mutual

By Jeffrey Fleischman | February 2, 2016

How does a nearly 169-year-old company keep current? We do it by partnering with a group of 18- to 20-year olds to help map out our future. Penn Mutual is working with a class at the Dana and David Dornsife Office for Experiential Learning in Drexel’s LeBow College of Business.

Buying Life Insurance Needs to Be Easier

By Jeffrey Fleischman | December 1, 2015

As an industry, I think we are falling behind in providing our clients with a customer experience that is informative and useful, which raises the risk of disruption. There are several things we can do to help consumers understand the value of permanent life insurance.

It’s Life Insurance Awareness Month! What You Need to Know …

By Jeffrey Fleischman | September 1, 2015

Happy Life Insurance Awareness Month! Listen to today’s podcast on the importance of educating consumers about life insurance, and what Penn Mutual is doing to raise awareness.

What Does “Relationship” Mean in This New Age of Virtual Interactions?

By Jeffrey Fleischman | July 14, 2015

Younger generations seem to thrive on virtual interactions. How will these expectations affect a relation-driven industry like financial services?