Lance Drucker

President and CEO, Drucker Wealth Management
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Lance Drucker

Lance and his firm, Drucker Wealth Management, have represented their clients and HTK with the utmost integrity and trust for the past 30 years. HTK is honored to have Lance as one of its representatives. His expertise has elevated him to the premier wealth manager throughout the country for HTK. In addition, Lance was selected as a 2017 Five Star Wealth Manager* for the sixth consecutive year – 2012, 2013, 2014, 2015, 2016 and 2017, and featured in the Wall Street Journal and New York Magazine.

Since 1959, Drucker Wealth Management has been working with retirees, business owners, and professionals, with a specific focus on the needs and concerns of women. In fact, Lance was awarded the Women’s Choice Award for Financial Advisors, based on his work with female clients.** Lance is the author of How to Avoid Bag Lady Syndrome: A Strong Woman’s Guide to Financial Peace of Mind, and is one of the top speakers in the areas of Wealth Management and Retirement Income Planning, and his workshops have been presented to a number of Fortune 500 companies.

Lance graduated from SUNY Binghamton in 1985 with a Bachelor of Science in Accounting & Finance, and soon after joined the firm Drucker Wealth Management, founded by his father. He earned his Chartered Financial Consultant (ChFC ®) designation in 1990, and his Chartered Life Underwriter (CLU ®) designation in 1993. In 2012 and 2013, he received a Certificate in Retirement Income Planning from the Wharton School of Business.

Lance, his wife, and two rescue dogs live in New Jersey. He is an avid runner and has trained in the Martial Art of Krav Maga and Brazilian Jiu Jitsu. For the past seven years, Lance has organized a Polar Bear Plunge fundraiser for Folds of Honor, an organization that provides educational scholarships to the children and spouses of our fallen and disabled service members while serving our nation.

Lance is a Registered Representative and Investment Adviser Representative of, securities and investment advisory services offered through, Hornor, Townsend & Kent, Inc., (HTK), Registered Investment Advisor, and Member FINRA/SIPC. 2 Park Ave, Ste 300, New York, NY 10016. 212.697.1355. HTK is a wholly owned subsidiary of The Penn Mutual Life Insurance Company. Drucker Wealth Management and other listed entities are not affiliated with HTK. There is no specialist certification for providing financial advice to women.

*The Five Star Wealth Manager Award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria: 1) Credentialed as an investment advisory representative (IAR) or a registered investment advisor; 2) Actively employed as a credentialed professional in the financial services industry for a minimum of five years; 3) Favorable regulatory and complaint history review; 4) Fulfilled their firm review based on internal firm standards; 5) Accepting new clients; 6) One-year client retention rate; 7) Five-year client retention rate; 8) Non-institutionalized discretionary and/or non-discretionary client assets administered; 9) Number of client households served; 10) Educational and professional designations. Wealth managers do not pay a fee to be considered or awarded. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The award methodology does not evaluate the quality of services provided and is not indicative of the winner’s future performance. 1680 New York City wealth managers were considered for the award; 155(8 percent of candidates) were named Five Star Wealth Managers. To qualify as having a favorable regulatory and complaint history for this award, the person cannot have (1) been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine, (2) had more than a total of three customer complaints filed against them (settled or pending) with any regulatory authority or Five Star Professional’s consumer complaint process, (3) individually contributed to a financial settlement of a customer complaint filed with a regulatory authority, (4) filed for bankruptcy, or (5) been convicted of a felony.

**The Women’s Choice Award® Financial Advisor Program by WomenCertified Inc. is a recognition program for advisors who provide quality service and strong commitment to their female clients. Advisors who qualify for the Award are evaluated using 17 objective criteria: 1) Clientele are at least one-third women or male-female couples; 2) Accepting new clients; 3) Actively employed as a licensed or credentialed professional in financial services for a minimum of three years; 4) Credentials include an IAR (Investment Advisory Representative), a FINRA-registered advisor/broker, an RIA (Registered Investment Advisor), a CPA (Certified Public Accountant), CFP® (Certified Financial Planner), PFS (Personal Financial Specialist), or a licensed attorney practicing in financial services; 5) Must be in compliance with regulatory requirements of the SEC, state securities regulators in states where they do business, and self-regulatory bodies; 6) Must be in good standing with the standards of the firm with which they are affiliated; 7) Must have a favorable regulatory and complaint history and who sign an affidavit to that effect***; 8) Must not have been subject to a regulatory action that resulted in their license being suspended or revoked, or payment of a fine; 9) Must not have been convicted of a felony; 10) Must not have filed for personal bankruptcy in the past ten years; 11) Assets under management; 12) Number of clients (households) served by the advisor; 13) The advisor’s client retention rate over a three-year period; 14) How many firms the advisor has been associated with in the past ten years; 15) The advisor’s education and professional designations; 16) Educational programs and events provided for clients; and 17) The advisor’s record of community service. In addition to the criteria and to augment the evaluation process, the advisor is required to submit letters of validation from senior representatives at their respective firm or broker dealer and/or they may have completed a survey of the advisor’s clients to obtain client feedback regarding service and practices. The first 10 criteria is required, while the last 7 are considered in determining qualification. ***A favorable regulatory and complaint history is defined by WomenCertified, Inc as no more than three customer complaints filed against them with any regulatory authority, no individual contributions to a financial settlement regarding a filed customer complaint, and no suspension or revocation of license as the result of a regulatory action. The award may not be representative of any one client’s experience. The award is not indicative of the advisor’s future performance. Financial advisors do not pay a fee to be considered or placed on the final list of Women’s Choice Financial Advisor Award®, though they may have paid a basic program fee to cover the cost of comprehensive review and client survey.

Stories by Lance Drucker

What’s Your Plan for When the Market Goes Down?

By Lance Drucker | January 2, 2019

For many people, their “financial plan” is little more than the asset allocation and performance of their portfolio, which is backwards. If the market is up, people make comments about retiring early. If the market’s down, they complain that they will be working forever. If your financial plan is done right, when you retire should have nothing to do with the performance of the stock market.