Life Insurance

Latest Stories

Hitting the Trifecta: Drexel Students Study How to Reinvent Life Insurance for Millennials

By Cassandra Vidal | May 16, 2017

I am a student at Drexel University. Our class paired up with Penn Mutual to address three business challenges the company was facing. My team was assigned the first challenge: The Language of Life Insurance, changing the way people talk about life insurance, with a focus on reaching millennials and Generation Z.

Putting the Power of Storytelling Behind the Power of Life Insurance

By Jeffrey Fleischman | March 21, 2017

The life insurance industry has not done a very good job at telling its story effectively. Although people recognize the importance of having life insurance, few fully understand what it can do for them, or even how much they need. One way to close this gap is to use storytelling through the experience of advisers and clients.

Why Buy Life Insurance After Age 65?

By Raymond Caucci | February 1, 2017

While life insurance is sometimes seen as something only young people need – when someone has a young family, a mortgage, and an income to protect – people over age 65 are increasingly looking to buy life insurance. Here’s why that makes sense.

People Think Life Insurance Makes a Great Gift. Really.

By Stacey Fabricant | December 20, 2016

Give the gift of life insurance. We were more than a little surprised about the results of our latest national survey of 1,600 people, asking them what made a great holiday gift. It turns out that people think the gift of life insurance is a wonderful idea!

Is Your Employer-Provided Life Insurance Enough?

By Raymond Caucci | December 6, 2016

The group life insurance provided by your employer is certainly an attractive option. You get it for free (or for just the income tax on the economic benefit of coverage over $50,000), and there are no medical evaluations. But is this insurance really enough? There are five reasons that employer-sponsored group insurance may not be enough.

Life Insurance Doesn’t Have to Be So Scary

By Allan Sternberg | October 25, 2016

Our research found that most people would rather talk about the “zombie apocalypse” than about life insurance. There are a few reasons why many people might view life insurance as a scary topic, but, much like the vampires in all those B-movies, these reasons don’t survive long when exposed to the warm sunshine of a new day.

Why Danica Patrick Believes Everyone Needs Life Insurance

By Danica Patrick | September 13, 2016

Given that I drive race cars for a living, you can understand why I make sure I have life insurance. I know the risks of going 200 miles an hour around a track with concrete walls, which is why I’ve had life insurance since the very start of my career. But that’s not the only reason I own it.

Exploring the Future of Life Insurance at Google

By David O’Malley | August 16, 2016

I recently attended a gathering of insurance industry executives at Google’s headquarters in Mountain View, California. At the meeting, there was a broad consensus among us that the world is changing and the insurance industry needs to change with it.

Effective Planning with Life Insurance – Avoid These Common Tax Traps

By Eva Victor | July 12, 2016

Life insurance is a unique financial product that may provide needed liquidity during lifetime and upon death of the insured. The importance of life insurance is reflected in its favorable tax treatment. However, tax traps can frequently arise in structuring a policy and in common planning contexts.

Diversifying Retirement Income Sources

By Penn Mutual | June 22, 2016

You’ve been working hard most of your life, with the end goal of retiring and enjoying life at your own pace. What you do now, in your pre-retirement years, is… Read More